There was a name, and then?

Biestmilch, the name was born http://biest-blog.typepad.com/biest_blog/biestmilch_company/index.html. A big step, what a relief. We felt good with biestmilch, a name with a high potential for brand recognition, we thought (till now history proved us to be right). The next important part was to create a logo that already carried the story inside.
Bernd, Arne and I knew that we were in need of a biest. In those days I was very much hooked on Mandarina Duck bags. I had wallet which came with a logo that gave me the ignition to today’s logo. With this creature in mind I wrote a briefing featuring the biest’s character. It should be an in-between being, neither human nor animal, neither cow nor biest, more an insinuation than a being from this world. This was in December 1999. Jörg showed up in the office and said one sentence after he had read my text. He said: »the character, the features of this creature are meant to be vague, not concrete giving people room for their imaginations.« Yes, I thought, he got it. I was convinced that we would fit together.
The result of our first cooperation on a trip around Hawaii