Science Stories from DuPont

On businessweek Stephen Baker wrote the following lines cited below which I cannot resist to post here because I have once been a DuPont employee, and I never would have expected this »golem« catching up with time so fast .
Moreover, I am always interested in efforts that try to communicate scientific knowledge to… I avoid the answer »to the public« here, because it implies immediately a top-down apporach of arrogance and expertise which I think is totally counter-productive for communicating whatsoever topic.

»DuPont hires bloggers for videos«
… just like everyone else, chemical giant DuPont was looking for some buzz and word-of-mouth magic. With consulting from Jeff Jarvis and Amanda Congdon a set of Science Stories was created,
which they hope will travel widely around the Web…

I came along this paragraph having read a post on Hannes Treichls blog »AndersDenken« that mentioned Amando Congdon and her infotainmercials for Dupont. I appreciate Amanda from her times at rocketboom, so I had a look. I have to admit I got bored quickly.

But have a look yourself. It is up to you to judge! Is it simply advertising, or is it public relations for science? Is it (faked) popscience to seduce us or is it glorifying or even mystifying science…?

Well, to my opinion these stories are far too clean. They lack controversy and they lack the trashy side and randomness of science. Aren’t you bored?

Actually, I wonder if these spots can really make it around the world without getting pushed by exterrestrial (scientific) forces?