an intriguing music video visually illustrating the relative costs of a common music video production, such as make-up, filming equipment, catering or salaries, in contrast to poverty-related concepts, such as school fees, classroom equipment, meals, power, or hospital maintenance. by artist Sarah McLachlan with the song “World On Fire”.
We decided recently to change the postioning of our print materials, no classical advertising anymore, no flyers, no brochure. Subsequently we had to take the decision to relaunch our website as well. The site will take over all variable part whereas print becomes the stble backbon of the biestmilch universe
About change: organising and reorganising again and again, about the endless flux that ends nowhere
Originality per se does not exist. It is after all a social phenomenon that is beyond the control of marketers. Auhenticity is always a post-hoc judgement. By the way, I prefer this term to originality, and have my doubts whether those two can be considered synonyma (but I won’t develop oh this here). We all in our marketing offices may try hard to avchieve authenticity/originality and shall never know whether we succeed.
A short reflection on the way how news spread in the blogosphere, and how redundant they become. Is it the eay way out for us blogger who sometimes don’t feel for blogging or simply don’t have anything to say?
Google is right in the centre of our marketing thoughts. Is it possible nowadays to just ignore Google. Or are interwined with Google’s strategy that we unsciously follow Google rules and patterns. Is it a loop we are in with Google?
A new health platform has been launched. Who is Sick is a community platform where you can talk about your sickness… I post this link because we are in some sort a health blog with a certain responsibility to pass on information on health issues. Moreover this platform can only work if many are ready to share.
I think infections got so much demonized in our society because of having been the killer number one in earlier centuries. They may achieve this status again if we are not carefully handling our most potent tool, the antibiotics. Use them when needed. In most of the cases they are not justified. We should always try to identify the culprit before using our most famous and favoured therapeutic tool.