As we as biestmilch.com have in mind to get involved with motion productions in some kind as well, I think it is worthwhile to consider the issues of so-called viral videos. Whereas one should be aware of the fact that viral can only be a post-hoc definition, and if a video once deserves the label »viral«, you already achieved your goal, at least in parts, because still it does not mean that it will increase sales. You may stay poor, but become famous ;-)...

Here the summary from brains on fire

»Viral marketing« what des it mean?
The Word of Mouth Marketing Association defines it as: “Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.”

And here the pros and cons:

Pro

• + + + +

• Most of the time, it costs a lot less than a full-blown ad campaignIt spreads immediately

• It has a large, international reach

• It helps create awareness

• It’s entertaining

A few days ago I found this letter in my mail. I used to work in the refugee camps of Sabra and Chatila during the civil war in the 80ies, and I have to admit that the current situtation there touches me. Now I am stuck in my own life, but still, I remember those days as a time where I have learned so much from for my life yet about to come. Perhaps, you are interested to read an insight view.

Women’s Humanitarian Organization
Response to the conflict in Nahr al Barad Refugee Camp

During the current conflict in Nahr al Barad Palestinian Refugee Camp near Tripoli a large number of internally displaced people (IDP) are moving to family and friends in the other refugee camps, including those in which Women’s Humanitarian Organization (WHO) operates.  Current estimates are that 15,000 people have left Nahr al Barad and about 300 families (2,000 people) are known to be in Bourj el Barajneh and Chatilla camps, including.

o    150 babies,
o    400 preschool children,
o    100 elderly with chronic illnesses,
o    300 women
o    1,000 youth

However theses numbers are changing daily.  Most men have stayed in the north due to security problems which make travel for men much more difficult.

Ein Tipp für alle die an Verspannungen und Muskelschmerzen leiden und dazu gehören ja bei weitem nicht nur Sportler .... Mario Schmidt unser Personal Coach hat sie getestet, diese Rollen. Ich bin kurz davor mir eine zu bestellen. Biestmilch und der Foamer... da kann ja nichts mehr schief gehen ;-)

»Die Nutzung eines sog. Foam Rollers ist wohl die einzig wahre Alternative zur Massage durch einen Physiotherapeuten«, so Mario. Der Foamer kommt den Effekten einer Massage schon recht nah und ist kinderleicht und somit fehlerfrei anzuwenden und... letzten Endes kostengünstiger als der Therapeut.

Es gilt: Je heftiger der Schmerz innerhalb der Muskulatur ist,desto länger und intensiver wird an dieser Stelle innegehalten.

Ein weiterer Einsatzzweck des ursprünglich als Pilates-Hilfsmittel eingesetzten Foam Rollers sind Übungen zur Verbesserung der Balance und der Koordination.