Since 2000 we try to build up a market for biestmilch, the first milk or colostrum respectively. Biestmilch asks for a unique marketing approach because the substance is unique, and these are no empty words. Many tried and a lot failed the challenges of this substance that does not meet mainstream. Why? Is it perhaps the did not have some product story? Here I comment the Nine Best Story Lines for Marketing with respect to our biestmilch business.