Working on a frame of reference

After tomorrow our founder’s meeting for our brand ambassador program takes place, a kind of a kick-off event. Thoughts have been tossed and turned already for several weeks. Yesterday we decided to give it a frame, a real one. This makes it a lot easier to observe things how and where to they progress. I hope that after some time of writing notes, drawing sketches, outlining maps, deleting and rethinking an exciting fabric is going to emerge.

Frame 1 – the very beginning

Frame 2 – the creation process